A GAME, right?
Those Patriots. Those Eagles! TRICK PLAYS! That's a Super
you. And the action continued during the commercial breaks, especially
if you were interested in what various companies thought was worth
of $5 million to
parade in front of 110 million people. The answer, surprising no one,
is a three-way tie between "hilarious ads that prove we don't take
ourselves seriously," movie trailers, and teasers for
movie trailers that will be airing in full on other shows and networks.
(We're looking at you,
Thankfully, folks this year seem to have spent their money more wisely
in the ’90s. So, from the biggest blockbusters to the smallest
fire-spitters, here are your official best of the bunch.
"It's a Tide Ad"
David Harbour, we can attest to the fact that he's got a
sense of humor. And here, he puts it to good use, sticking the landing
on Tide's suggestion that any ad featuring clean clothes is
actually...wait for it...a Tide ad. Is the argument air-tight? Not
really. Did Tide spend $5 million to try to make us forget about those
delicious pods? Quite possibly. Do we now want David Harbour
to host Saturday
Night Live? Most definitely. —Peter
Light, "The Bud Knight"
dilly. If you know these
words, then Bud Light's latest ad campaign has already done its work.
"The Bud Knight" is the third in its Super Bowl "trilogy,",
an extension of a Game
of Thrones-inspired campaign that started last August. In
the first ad of the series, "Banquet," a royal court accepts gifts,
specifically cases of Bud Light, from its subjects, responding joyously
to the gift with the refrain "dilly dilly." I won't spoil the end, but
suffice it to say "dilly dilly" quickly became a sports meme. (It's a
bit of good fortune for the ad's creators that Ben
Roethlisberger called "dilly dilly" during
an audible earlier in the season.) Anheuser-Busch seems happy to ride
the "dilly dilly" wave as long as possible—and I'm sure people will love
it, man, for years to come. —Andrea
you remember there was another Mission:
Impossiblemovie coming? We didn’t. But hey, who isn’t happy
to see more quick-cuts of Tom Cruise crashing vehicles, hanging off of
things, and clenching his teeth like his jaw is literally made of iron?
No one. That’s who. There’s little to no indication of what the actual
impossible mission is this time around, but considering the plot is
often secondary to the things mentioned above, that’s fine. Cue the
theme song! —Angela
until now, we've only gotten a single teaser about Hulu's Stephen King
meta-smoothie; now, we're starting to get a sense of its flavor. If you
hoped for a Stranger
Things-style easter egg parade, that's not on offer here.
Instead, the new trailer satisfies itself with flicking at the thematic
edges King's literary universe, from angry dogs to darkened sewers. It
seems that the Maine attraction is still to come. —Peter
Ultra, "The Perfect Fit"
it: Chris Pratt is a beer. He's cool, strong, and generally makes you
feel better in the moment than you feel about him/it the next day. It's
only right that he would use his natural charisma to hawk beer. Whether
or not Michelob Ultra is the exact kind of beer Pratt exemplifies is
debatable, but Star-Lord can pretty much sell anyone on anything. —Angela
really feels some kind of way about Verizon, huh? This time, they go
with that time-honored tradition: verbally abusive robots. A little bit
a little bit of Ex
Machina, and—thankfully—a little bit of the
Teen Hunger Force. We're not looking for a new carrier, but
can we get that sarcastic little bastard in wifi-only? —Peter
way to not completely fail at life is to be more like Tiffany Haddish.
With respect to Cardi B and Barack Obama, who had a more triumphant
2017 than her? So when multi-hyphenate talent—comedian, actress,
author, life-guru—tells you to use Groupon, because it helps to support
local business and saves you money in the process, you do it. Think of
it like this: to become the best, heed their guidance with vigor. —Jason
vs. Mountain Dew
better than watching Peter Dinklage lip sync to Busta Rhymes? Watching
Morgan Freeman lip sync to Missy Elliott. What's better than all of
those things? New flavors of Doritos and Mt. Dew. At least, that's what
this commercial would have you believe. We're not totally buying it,
but it's fun to watch regardless —Angela
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BEST 2018 SUPER BOWL ADS, FROM DINKLAGE'S DORITOS TO SPRINT'S WESTWORLD MOMENT